Make marketing pay its way
Every pound has to work for a business – especially in the early stages.
In addition to examining your marketing messages, target audience and long term marketing strategy, Mthree's analysis is designed to focus on one particular area – the very short term strategy for increasing customers.
The objective is to get these new clients on board to pay for the cost of marketing to them.
After all, every other aspect of your business has to make a profit – why should marketing be any different?
Marketing has to be cost-effective
For many new startups, and even experienced small businesses, marketing can be the last thing on the list of things to do.
It's new customers and new sales that will generate the profits to sustain the business, and marketing is surely one of those things you do once the business is really big and wants an 'image'…
Sure, marketing is often seen as long term – and it can be of course – but marketing is really the 'flipside' of sales – instead of you doing the selling, the customer can be encouraged to come to you, thanks to the right blend of messaging, target audience identification and astute choice of media that a good marketing strategy comprises.
What small business couldn't do with customers arriving without the hard work of cold-selling to them?